One of the most Famous Zsolnay Ceramics has its own Scent

From now on, you can not only see the Zsolnay masterpiece titled Rózsaillat at the Virág Judit Gallery,'s free exhibition, but you can also smell it.

From now on, you can not only see the Zsolnay masterpiece titled Rózsaillat at the Virág Judit Gallery, but also smell it. As you approach one of the most famous and symbolic ceramics from the Pécs manufactory, you can already enjoy its effect thanks to an exciting perfume collaboration.

The Virág Judit Gallery opened its new, free exhibition a few weeks ago, presenting the private Zsolnay collection of the gallery’s two founders and owners, Judit Virág and István Törő. Zsolt Zólyomi also visited the exhibition, which features more than a hundred special and unique Art Nouveau ceramics. The world-famous Hungarian perfumer was inspired by one of the exhibition’s most treasured pieces, the Zsolnay factory’s pinnacle achievement, the bust titled Rózsaillat.

In 1900, Rózsaillat (Rose Fragrance) caused a complete shock in Hungarian society due to its undisguised erotic aura. Zólyomi felt that a boldly spicy fragrance creation was in order to accompany Rose Fragrance. The expert chose the latest product from the Australian perfume house Goldfield & Banks, Rose Magnitude, from the Le Parfum perfumery range, as the official fragrance for the ceramics. The perfume is a reinterpretation of the rose: not a flower confined to a garden, but a free, wild and contrasting composition. Just like Zsolnay's timeless creation, proclaiming the beauty of the female body.

“This masterpiece has not been seen by the general public for a long time, even though it is one of Zsolnay’s most beautiful - and at its time - most divisive works. Thanks to the collaboration, now, in addition to the sight, the scent will also enchant guests and help us to better understand the fantastic atmosphere that these works of art create,” said Anna Kelen, art historian at Virág Judit Gallery.

The Virág Judit Gallery exhibition can be viewed free of charge until April 19 at Falk Miksa utca 30.

Photos: Virág Judit Gallery, Eszter Gordon